It's All About the Benjamins

Jump to Comments Yeah, so I’m reading an article on wired today, and there’s an ad about Samsung’s new DDR2 RAM chips (I still say RD RAM was better, shut up). The copy for the ad reads basically thus:

Evolution 1960
New Fashion Trend
Neck Tie

Evolution 1980
New Fashion Trend
Mini Skirt

Evolution 1990
New Fashion Trend
Jeans

Digital Revolution 2004
SAMSUNG DDR2

It's FAST & It's NEW
Digital Trend
Samsung DDR2

Um, whiskey tango foxtrot, over? None of those years are right for the ‘new fashion trends’ ascribed to them. The more-or-less modern neckties came into vogue in the late 1800s. Miniskirts were popularized during the 1960s. And jeans… well, I don’t know why they’re so popular, but I know Levi Strauss was cranking stuff out before the American Civil War. I mean, if you’re going to make a bunch of barely-related copy to advertise your new product, at least make sure the copy is at least vaguely true.

REVOLUTION 27
NEW IAATB TREND
LINK TO SHOCKWAVE AD