It's All About the Benjamins

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Moreover, coercion is a bargaining process, so the target retains the ability to gain some concessions, forcing the actor to clarify its own goals and bargain for a solution acceptable to the target. To put it differently, a state cannot be coerced unless it agrees to be, since it always retains the ability to escalate the conflict. The actor’s task is to produce a solution which is more attractive to the target than further escalation; simply applying punishment is unlikely to succeed.

Summary of coercive bargaining literature, Roy Licklider, “The Power of Oil,” International Studies Quarterly, June 1988: p 208.